Olive oil is ancestrally linked to Mediterranean culture. AUBOCASSA, owned by Bodegas Roda, produce super premium extra virgin olive oil with the Arbequina variety in Manacor (Majorca). As well as making an extraordinary oil, the Aubocassa estate is a vibrant oil tourism centre.
Wine & works to position Aubocassa oils as gourmet products, among the best in their category. The development of a communication and PR strategy is focused on meeting the brand’s general and specific needs in each campaign and on increasing visitor numbers.